Should We Stop Repurposing Content (and Start Repurposing Ideas)?
At the beginning of 2023, it seemed that the maxim “repurpose your content” reached a fever pitch. More agencies are offering repurpose services, and we see lots more people posting the same content...
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Are You Optimizing Your Podcast Name for Discovery?
There are very few people who can go by just one name. Prince. Madonna. Wednesday. If you Google any of these folks, the person you’re thinking of right now will show up first in the results. That...
View ArticleGive Your Listeners the Gift of Clear Audio with Riverside
Back when I started my podcast, if I wanted clear, uncompressed audio that didn’t have that random robot voice you’d get from an unstable connection, I’d need to do a few things: Use Skype + eCamm...
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How to pitch your podcast to year-end “best of” lists
Guest post alert! I’m SUPER excited to be sharing with you an article from Tink Media and Podcast Marketing Magic. I love this advice because it’s great for the best-of lists, but it applied any time...
View ArticleShould You Script Your Podcast?
One of the most frustrating things to me when is calling support and getting the script. You know what I’m talking about — the set of things every support person has to say before they actually get to...
View ArticleThe Podcast Marketing Trends Survey is Live
One of the biggest challenges in podcasting is the lack of transparent data around what works (and what doesn’t) when it comes to marketing. Last year, our friend Jeremy ran The Podcast Marketing...
View ArticleDon’t Ask, Don’t Get Applies to Everything, Even Your Podcast
I’m not going to lie to you: I labored over this decision. Thought about doing it. Decided against it. Started. Chickened out. Talked to my friends. Talked to people in my master mind. Ran it by my...
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What Makes Good Podcast Artwork in 2024?
One of my favorite scenes from Scrubs happens in Season 3, Episode 1. Sarah Chalke’s character, Dr. Elliot Reid, is sitting on her bed, reflecting on the fact that she gets walked all over at work —...
View ArticleShould I have the word PODCAST in my podcast’s title?
Over on Podnews, there’s a great little article called Should I have the word PODCAST in my podcast’s title? My favorite point: Out of 4.2mn podcasts in the Podcast Index in Feb 2024, 700,000 (16%)...
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Why Short Form Video (and Other Clips) Don’t Work to Grow Your Podcast
I want you to imagine that you’re stuck in your office, hitting a wall. To clear your mind, you decide to take a walk around the block. You have your headphones in and truly enjoying the first nice...
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Should Your Podcast Have Seasons (or Just Breaks)?
Recently I gave a talk about how to leverage video for your podcast for Ecamm’s Leap into Tools and Tactics, and I got asked a question I get a lot: Should my podcast have seasons? My answer was “yes,...
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How the Streamlined Solopreneur Rebrand is Going, One Month In
The time between when I launched the rebrand of Streamlined Solopreneur to now has truly snuck up on me. I can’t believe we’re 2/3 of the way through May, or that school is ending surprisingly soon....
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Are You Optimizing Your Podcast Name for Discovery?
There are very few people who can go by just one name. Prince. Madonna. Wednesday. If you Google any of these folks, the person you’re thinking of right now will show up first in the results. That...
View ArticleI was on Leverage Your Podcast
I had the pleasure of chatting with Lyndsay Phillips on Leverage Your Podcast to talk all about workflows, automation, and how to best leverage your time! We cover: My go-to automation tools to...
View ArticleEar Worthy Announces the Winners of their First Annual Independent Podcast...
One of my favorite podcast publications, Ear Worthy, has announced the Winners of the 2024 Ear Worthy Independent Podcast Awards. From the press release: There are many podcasts—hundreds of thousands...
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More Thoughts on Why You Need Detailed Show Notes
In Monday’s article, I shared a what I think is a winning formula for Show Notes: HOOK + DESCRIPTION PRIMARY CTA TOP TAKEAWAYS FROM THE EPISODE SPONSORS SHOW NOTES (Any of the links you mentioned)...
View ArticleMy Process for Finding Podcast Guests
Perhaps one of the most time consuming processes is finding and booking podcasts guests. I’ve spoken at length about how to improve the process of booking podcast guests. But what about finding them?...
View ArticleCut Your Production Process in Half with Solo Episodes
I’ve noticed a trend over the last week or so — I’ve been talking to more people who’ve been either interested, or intrigued, by the idea of doing solo podcast episodes. First, there was my coaching...
View ArticleWhat I’m Thinking About After Podcast Movement
I’m back from Podcast Movement and as an extrovert who works by himself, from his house, I couldn’t feel more energized after an incredible event. I’m still processing all the great sessions and...
View ArticleAre Episode Segments Your Key to Success?
It was 2008, and I was staring at a blank screen. Cursor blinking, mocking me. I was just starting my Master’s Thesis, where I was writing a paper called Automatic congestion detection and...
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